Snuffles® is back with a brand-new pop of purple color! The newest Snuffles is as cuddly, ultra-soft and marshmallowy as ever, with a fun trending new color for this iconic GUND bear. Snuffles is also softer than ever in its latest bright lavender hue, designed with ultra-plush fabric and a uniquely curved crescent design that lets him look into your eyes with every hug.